Tubittumjournal
Abstract
The use of medicinal plants has been increasing in recent years, especially in traditional and complementary medicine worldwide. Many of these medicinal plants are consumed without sufficient scientific backing, which can have consequences for people’s health and impose significant healthcare costs on the system. Among these, Lavandula angustifolia is one of the most common herbal medicines due to its widespread use in traditional medicine. The use of Lavandula angustifolia has been well demonstrated in various studies for some conditions such as anxiety disorders and sleep disorders. However, evidence for its effectiveness in treating other diseases is contradictory or limited. This study examines the importance of the active ingredient of Lavandula angustifolia and the processing and post-harvest methods in the food and pharmaceutical industries based on existing research.
The main purpose of this research is to identify and rank the factors affecting sports and physical education entrepreneurship. In this research, 10 experts with a doctorate degree in physical education management who were experts in the research topic participated. The results showed that the factors of research and development, education and motivation, formulation of entrepreneurial strategies, communication and networking, sources of financing, entrepreneurial culture, market needs, sports facilities and infrastructure, and rules and regulations were identified as factors influencing the entrepreneurship of sports and physical education.
The research was carried out with the aim of investigating the role of individual entrepreneurial orientation and entrepreneurship education on entrepreneurial intention in the leather and fashion industry. According to Morgan’s table, the research population was considered uncertain and 384 questionnaires were considered, and for more certainty, about 400 questionnaires were randomly distributed among people working in the leather and fashion industry. According to distributed questionnaires, 15 questionnaires were distorted and incomplete, and a total of 385 questionnaires were analyzed. The collected data was analyzed by SPSS24 software. The results of the research hypotheses test showed that entrepreneurship education has a positive and significant effect on individual entrepreneurial tendencies. Entrepreneurship training has a positive and significant effect on entrepreneurial intention in the leather and fashion industry. Individual entrepreneurial tendency has a positive and significant effect on entrepreneurial intention in the leather and fashion industry.
The key role of teachers in building the future life of communities in any country has been noted by many researchers. Undoubtedly, teachers and educators have great responsibilities for the development of creativity in society. Teachers have a significant influence on increasing or decreasing the creativity of their students in schools. To nurture creative learners, first of all, teachers must be creative thinkers. Teachers must constantly renew themselves and be ready to change as well as support their learners’ autonomy. It is recommended that schools and higher education institutions strengthen the entrepreneurship curriculum to promote entrepreneurship education, as it has been proven that students’ goals in this field significantly increase entrepreneurship. It can be assumed that better training and learning entrepreneurship and innovation skills can increase the ability of entrepreneurs to identify new opportunities and provide innovative services. Also, a strong and stable entrepreneurial character is considered as an important factor in realizing students’ entrepreneurial goals. This character can increase creativity and innovation. Also, innovation is considered as a key factor in realizing entrepreneurial goals. This factor can increase the ability of entrepreneurs to provide innovative and attractive services. Therefore, the integration of these factors can help improve, develop and create entrepreneurial opportunities.
Entrepreneurship is a revolutionary and innovative process in business literature, through which organizations take measures so that all employees can play a role as an entrepreneur and guide organizational processes towards innovation, risk-taking, progress and growth. Artificial intelligence is undoubtedly a powerful tool that can bring significant benefits to businesses in any industry. It is important that instead of fearing or avoiding artificial intelligence, entrepreneurs embrace it with open arms and make the most of it. By understanding the opportunities and benefits that AI can provide, and by taking steps to mitigate ethical considerations, entrepreneurs can stay competitive and succeed in today’s ever-changing business landscape. AI can not only improve the performance of AI-based organizations, but also encourage more traditional companies to develop their business models using AI-based solutions. Therefore, the emergence of the era of artificial intelligence has created the greatest entrepreneurial opportunity in the history of civilization.
The purpose of this article is to investigate the role of artificial intelligence on the development of entrepreneurship for businesses. As AI technologies become more pervasive in the workplace, businesses and other professionals need to familiarize themselves with the principles upon which these technologies are built, to assess their potential and weaknesses. In this regard, this article, with the aim of investigating the role of artificial intelligence on the development of entrepreneurship for businesses, uses these technology applications as a basis for discovering the challenges and opportunities of artificial intelligence algorithms in the global market. The use of artificial intelligence helps to improve the quality of products by choosing the right raw materials through technology. In addition, the use of artificial intelligence in business organizations helps to better manage the supply chain. Since the use of artificial intelligence helps to improve the delivery process and supply chain management and product quality, therefore, it leads to the development of customer service. Also, better customer service helps in getting good feedback from customers and helps in getting more loyal customers for companies. Therefore, the increase in the number of customers leads to the development of the company’s sales rate; At the same time, it helps to gain knowledge about market trends, and start-up businesses can improve their products; On the other hand, it is an innovative strategy to increase the sales rate of start-up businesses.
The purpose of this research is to investigate the effect of organizational support on entrepreneurial intention in the field of herbal medicine, emphasizing the role of personal attitudes and perceived behavioral control. The statistical population was active in the medicinal plant industry, from which 384 people were selected as a sample and completed the research questionnaire. In this research, AMOS software was used to test hypotheses and model structural equations. The results showed that organizational support has a positive and significant effect on personal attitude. Organizational support has a positive and significant effect on perceived behavioral control. Personal attitude has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Perceived behavioral control has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Organizational support has a positive and significant effect on entrepreneurial intention in the field of medicinal plants.
This study aimed to investigate the role of social media marketing on online shopping motivation with emphasis on mediating role of satisfaction and recommender advertising (case study of machiani kebab customers). Data were collected by a questionnaire from 384 machiani kebab customers as a statistical sample. The collected data were analyzed by SPSS24 and AMOS24 software using structural equation modeling. Analysis of information collected from research questionnaires at the 99% confidence level showed that social media marketing has a positive and significant effect on customer satisfaction. Social media marketing has a positive and significant effect on recommendation advertising. Customer satisfaction has a positive and significant effect on recommended advertising. Customer satisfaction has a positive and significant effect on online shopping motivation. Recommended advertising has a positive and significant effect on online shopping motivation.
This research was conducted to investigate the role of self-leadership among actors in branding in the cinema industry. The population of the present study included all actors in the cinema industry. A sample of 193 cinema industry actors was selected, and questionnaires were completed by the same number of participants. The data collected through questionnaires were analyzed using SPSS24 and Smart PLS3 software through structural equation modeling. The analysis of the collected data from the research questionnaires at a confidence level of 95% showed that brand knowledge has a positive and significant effect on brand commitment. Brand knowledge also has a positive and significant effect on brand citizenship behavior. Brand commitment has a positive and significant effect on brand citizenship behavior. Self-leadership has a positive and significant effect on brand knowledge. Self-leadership also has a positive and significant effect on brand commitment. Self-leadership has a positive and significant effect on brand citizenship behavior. Identity plays a mediating and positive role in the relationship between self-leadership and brand knowledge. Identity also plays a mediating and positive role in the relationship between self-leadership and brand commitment. Identity plays a mediating and positive role in the relationship between self-leadership and brand citizenship behavior.
The main purpose of this study is to investigate the impact of innovation in entrepreneurship on customer value creation behaviors through the mediating role of customer interaction. The statistical participants of this research is the customers of online sales sites. Therefore, 384 people were determined as the sample size. The questionnaires were distributed randomly. The article of Yen et al. (2020) was used to design the questionnaire. Structural equation modeling and AMOS software were used to analyze the questionnaires. The analysis of information collected from research questionnaires illustrated that innovation in entrepreneurship has a positive and significant effect on customer participation behaviors. Innovation in entrepreneurship has a positive and significant effect on customer citizenship behaviors. Customer interaction has a positive and significant effect on customer participation behaviors. Customer interaction has a positive and significant effect on customer citizenship behaviors. Customer interaction has a mediating and positive role in the relationship between innovation in entrepreneurship and customer participation behaviors. Customer interaction has a mediating and positive role in the relationship between innovation and customer citizenship behaviors.