This study aimed to investigate the role of social media marketing on online shopping motivation with emphasis on mediating role of satisfaction and recommender advertising (case study of machiani kebab customers). Data were collected by a questionnaire from 384 machiani kebab customers as a statistical sample. The collected data were analyzed by SPSS24 and AMOS24 software using structural equation modeling. Analysis of information collected from research questionnaires at the 99% confidence level showed that social media marketing has a positive and significant effect on customer satisfaction. Social media marketing has a positive and significant effect on recommendation advertising. Customer satisfaction has a positive and significant effect on recommended advertising. Customer satisfaction has a positive and significant effect on online shopping motivation. Recommended advertising has a positive and significant effect on online shopping motivation.