tubittum journal

ISSN: 2822-5295

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Research Article

Investigating the effect of organizational support on entrepreneurial intention in the field of herbal medicine with emphasis on the role of personal attitudes and perceived behavioral control

Vol 3, issue 1, 2024

Authors

  • Yasamin Pahlavan
  • Lida Heidari Moghaddam
  • Masoud Bakhshandeh Abkenar
  • Seyyed Mahdi Hasani Golondani
  •  Ashkan Maghsoudi Ghashghaeinejad
  •  Adel Safaei
  • Saeed Najafi
  • Salar Basiri
  • Ali Farzpourmachiani
  • Simin Naghibi Masouleh
  • Snjezana Baroness Rajacic
  •  Mehrdad Fojlaley
  • Mehdi Farzpourmachiani

Abstract

The purpose of this research is to investigate the effect of organizational support on entrepreneurial intention in the field of herbal medicine, emphasizing the role of personal attitudes and perceived behavioral control. The statistical population was active in the medicinal plant industry, from which 384 people were selected as a sample and completed the research questionnaire. In this research, AMOS software was used to test hypotheses and model structural equations. The results showed that organizational support has a positive and significant effect on personal attitude. Organizational support has a positive and significant effect on perceived behavioral control. Personal attitude has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Perceived behavioral control has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Organizational support has a positive and significant effect on entrepreneurial intention in the field of medicinal plants.

Pahlavan Y, Heidari Moghaddam L, Bakhshandeh Abkenar M, Mahdi Hasani Golondani S, Maghsoudi Ghashghaeinejad A, Safaei A, Najafi S, Basiri S, Farzpourmachiani A, Naghibi Masouleh S, Baroness Rajacic S, Fojlaley M, Farzpourmachiani M. Investigating the effect of organizational support on entrepreneurial intention in the field of herbal medicine with emphasis on the role of personal attitudes and perceived behavioral control. Tubittum. 2024; 3(1): 464-473.

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