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Research Article

Women’s Entrepreneurship in Fashion and Apparel Industry: opportunities, challenges and solutions

Authors

  • Metanat Mohammadi Moghadam
  • Mehdi Farzpourmachiani
  • Snjezana Baroness Rajacic

Abstract

This study concerns a comprehensively review of women’s entrepreneurship in the thriving fashion and apparel industry through a library-based method. Based on going over the associated texts, scientific articles, and relevant statistics, efforts have been made to identify and analyze the opportunities, challenges, and solutions available in this field. The findings of the research specify that women’s entrepreneurship in the fashion and apparel industry, despite numerous potentials, faces multiple challenges such as financial constraints, limited access to resources, intense competition, rapid changes in fashion, and insufficient support from governmental and private institutions. On the other hand, opportunities such as the growth of the online market, increasing demand for customized products, and a growing focus on sustainable fashion have created a favorable environment for the success of female entrepreneurs. Accordingly, solutions such as creating support networks, easier access to financial resources, specialized training, support for domestic production, and brand development have been proposed to address the challenges and strengthen women’s entrepreneurship in the fashion and apparel industry.

Mohammadi Moghadam M, Farzpourmachiani M, Baroness Rajacic S. Women’s Entrepreneurship in Fashion and Apparel Industry: opportunities, challenges and solutions. Tubittum. 2024; 3(4): 767-773.

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