tubittum journal

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Research Article

The role of environmental innovations in entrepreneurship: A case study of Ecoshine

Vol 3, issue 4, 2024

Authors

  • Sadegh Karimi Masouleh
  • Mehdi Farzpourmachiani
  • Snjezana Baroness Rajacic

Abstract

Abstract 

This study aims to examine the role of environmental innovations in entrepreneurship, focusing on the case study of the EcoShine Company. Recognized as a leading firm in eco-friendly products and services, EcoShine is explored in depth regarding its business model and environmental innovations. The findings indicate that environmental innovations have been a key driver of EcoShine’s entrepreneurial success. These innovations have not only contributed to the company’s competitive advantage but also played a significant role in sustainable development and environmental protection. Moreover, the study delves into the challenges and opportunities faced by innovative companies in the environmental domain and provides recommendations to enhance the role of environmental innovations in entrepreneurship.

Karimi Masouleh S, Farzpourmachiani M, Baroness Rajacic S. The role of environmental innovations in entrepreneurship: A case study of Ecoshine. Tubittum. 2024; 3(4): 700-714.

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