Abstract
This research was carried out with the aim of investigating the effect of employees’ perception of artificial intelligence on the willingness to accept and implement artificial intelligence in knowledge-based companies. The statistical population of this research is the employees of knowledge-based companies across the Iran, because their number is unrestricted, 384 people were determined as the sample size and data was collected through an electronic questionnaire. The questions of the questionnaire were adapted from the article of Ahn and Chen 2022. In this research, Amos24 software was used to test hypotheses and model structural equations. The results showed that employees’ perceptions of AI (including 1: understanding the benefits of AI; 2: understanding the concerns of AI; 3: understanding the vision of AI; and 4: experience of using and ease of access to AI) have an impact on the willingness to adopt and implement AI in knowledge-based companies.