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Research Article

Entrepreneurship in sports

Authors

  • Mehdi Moradmand Lafmajan
  • Mehdi Farzpourmachiani
  • Mehrdad Fojlaley
  • Snjezana Baroness Rajacic

Abstract

Abstract

Entrepreneurship in sports, as an emerging and potential field, by combining innovation, creativity and change, seeks to create new values ​​and sustainable development in the sports industry. The increasing growth of sports management and entrepreneurship disciplines has provided a suitable platform for the formation of new approaches in sports management and development. This research was done with the aim of investigating the relationship between entrepreneurship and sports and explaining its role in the development of sports management. By studying the related literature and examining successful examples of entrepreneurship in sports, we came to the conclusion that sports entrepreneurship can act as a driving engine for creating new job opportunities, attracting investment, increasing income, and improving the status of sports in society. In addition, sports entrepreneurship has been proposed as a solution to reduce the dependence of sports on government budgets and create sustainable sources of income. Also, this research has pointed out the importance of identifying innovative opportunities, risk management and creating strong networks in the success of sports entrepreneurship. Finally, this research seeks to create a road map for researchers and those interested in this field by providing suggestions for the development of entrepreneurship in sports.

Moradmand Lafmajan M, Farzpourmachiani M, Fojlaley M, Baroness Rajacic S. Entrepreneurship in sports. Tubittum. 2024; 3(3): 682-689.

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