Abstract
Entrepreneurship, as a powerful stimulant for economic growth and development, plays an effective and significant role in various industries, including the insurance industry. However, the insurance industry in many countries, including Iran, has not yet fully benefited from the scientific and operational capacities of entrepreneurship. Recent economic crises have shown that more resistant and flexible industries, such as those that benefit from innovation and creative entrepreneurship, can better collate with the issues and challenges ahead. As one of the large and influential industries in the economy, the insurance industry can play a stimulating role in the country’s economy with proper management of financial resources and smart investments. It is clear that creative entrepreneurship in this important and necessary industry can help to create new products and innovative insurance services, improve internal processes, increase customer satisfaction and finally, permanent development of the insurance industry. By considering the function of creative entrepreneurship in the insurance industry, this article analyzes the current situation in Iran and the challenges it ahead. Also, suggestions for the development of creative entrepreneurship in the insurance industry will be presented, which can help improve the activity of this industry in providing innovative insurance services, increase the penetration rate of insurance and increase its portion in the country’s economy.