tubittum journal

ISSN: 2822-5295

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Research Article

Entrepreneurship in Women’s Beauty Sciences

Vol 3, issue 3, 2024

Authors

  • Zahra Dehghan Bejarkenari
  • Mehdi Farzpourmachiani
  •  Mehrdad Fojlaley
  • Snjezana Baroness Rajacic

Abstract

Abstract

Entrepreneurship in the field of beauty sciences, especially focus on women, has experienced significant growth in recent years. This phenomenon, in addition to providing the growing needs of society for beauty services, has provided many jobs and economic opportunities for women. Given many women’s inherent interest in beauty and cosmetics, they have successfully established thriving businesses in this area by leveraging their creativity and skills. This article, focusing on the role of women in entrepreneurship in the field of beauty, examines the different dimensions of this issue. It begins with a definition of entrepreneurship in beauty sciences and its importance in society. Next, by reviewing existing statistics and data, the article highlights the prominent role of women in this field and the challenges they face. In the following, factors affecting the success of women’s entrepreneurship in beauty sciences, such as education, management skills, access to financial resources and networking, have been analyzed. Finally, recommendations for supporting women’s entrepreneurship in this domain are provided. The findings of this research indicate that women’s entrepreneurship in beauty sciences not only creates jobs and generates income but also significantly enhances women’s quality of life and boosts their self-confidence. However, for the sustainable development of this field, the need for more support from the government, private institutions and civil society is felt. Creating appropriate infrastructure, providing specialized training, facilitating access to financial resources and supporting the branding of products and services produced by women are among the most important measures that can help the growth and development of women’s entrepreneurship in the field of beauty sciences.

Dehghan Bejarkenari Z, Farzpourmachiani M, Fojlaley M, Baroness Rajacic S. Entrepreneurship in Women’s Beauty Sciences. Tubittum. 2024; 3(3): 652-660.

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