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Research Article

Rural tourism entrepreneurship: challenges, opportunities and solutions

Authors

  • Saeed Najafi
  •  Mehdi Farzpourmachiani
  •  Mehrdad Fojlaley
  • Snjezana Baroness Rajacic

Abstract

Abstract

Rural tourism entrepreneurship, as a new approach in the development of rural areas, provides many capacities to create employment, increase income and improve the quality of life of villagers. This research has been conducted with the aim of comprehensively investigating the challenges, opportunities and solutions for the development of entrepreneurship in the field of rural tourism. In this review study, the literature related to the topic has been collected and analyzed from different sources. The results show that rural tourism entrepreneurship, despite its great potential, faces challenges such as lack of infrastructure, lack of training and necessary skills, financial limitations, and lack of government support. On the other hand, this field provides unique opportunities for the exploitation of natural, cultural and historical resources of villages. In this regard, providing solutions such as supporting small and medium-sized rural businesses, developing skill training, facilitating access to financial resources, and creating appropriate infrastructure, can help the sustainable development of rural tourism entrepreneurship. Finally, this research emphasizes the importance of the role of the government, the private sector and the local community in creating a supportive ecosystem for rural entrepreneurs.

Najafi S, Farzpourmachiani M, Fojlaley M, Baroness Rajacic S. Rural tourism entrepreneurship: challenges, opportunities and solutions. Tubittum. 2024; 3(3): 619-627.

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